On 10th February we presented our proposed major project brief to our teacher and colleagues. Below is the presentation I gave, along with the points I talked about during the presentation.
For my major project I am proposing to create a design for change campaign to tackle the current division in the UK and the issues caused by the wealth gap. To do this I will be promoting the Green party and their policies. Below is a PDF of the brief.
This project will address the issues of division by communicating the policies from the Green Party’s manifesto that propose to improve the wealth imbalance by introducing a wealth tax, bring communities together by tackling the real issues and give people hope for a better future. This is a topic I feel passionate about, in recent years it feels like hate has been growing and minorities and immigrants are being scapegoated for all the current issues and the Green party represent a positive change.
People have lost faith in British politics, they’re sick of politicians lying to get into power, not delivering on their promises, not acting on the real issues and not answering questions. Rather than voting for a party they are unsure of, some people just chose not to vote or vote for a party that they have just read the headlines about.
There is currently a rise in reform party members, which coincides with the rise of hate, this is an issue I would like to address. Reform leader Nigel Farage has used his platform on right wing media outlets and social media to spread messages that rile up certain demographics. When taking the time to read reforms policies, they are condescending, dangerous to people’s humans’ rights and detrimental to women’s rights but are being marketed as beneficial to Brits. Reforms policies will take care of the super-rich and lower living standards for everyone else. I would like to approach this issue by creating messaging that targets reform members or potential reform voters and shows them that the Green Party are a better party to vote for in making a real positive change to the UK.
Activism campaigns like Led by Donkey’s and Everyone Hates Elon are good at highlighting the real problems in politics. And the current marketing by the Green Party and Zack Polanski, the Green Party leader, on social media have been great. But I haven’t seen any print adverts in Hull promoting the party. In Hull’s latest political election, the amount of people voting reform had largely increased. I would like to create billboards, bus stop posters, side of bus adverts and zines to be posted through local’s letterboxes or given out during canvasing that communicate how the greens propose to tackle the issues that people care about. By communicating this hopefully reform would lose support, and the greens would gain it.
The inspiration shown within the presentation includes assets from Zohran Mamdani’s campaign, zines, posters about current issues and artwork by Gail Anderson.
When researching for this project I will make use of the political party’s manifestos, which includes their proposed policies and intentions. There are also lots of statistics available on national statistics or the UK governments website. I have investigated political marketing and there are a variety of resources available from the university’s library. Additionally, to ensure an iterative process I would like to include primary research in the form of surveys throughout the project.