Experimentation and Prototyping

Following on from the previous post, this post will include a range of designs that include the styles mentioned in the last post but will also include further development.

Collage Style Exploration

A poster created on Adobe Illustrator to demonstrate the Britpop style.

This style could be seen as reclaiming the Union Jack to again portray a positive opinion of pride to be British.

Structured Style Exploration

Typographic exploration.
Greens for affordable homes experimentation.

A series of posters using imagery and the “Greens for…” strapline to communicate clear messaging about what the public can expect if they vote for the Green Party. Images used referenced.

I felt really inspired when creating this style of poster and decided it could be interesting to create a motion graphic that shows what the other political parties do/claim/say and why the Green Party are the answer.

Competitor Exploration

Basic posters to start to visualise the oppositions statements. Political statements referenced.

I researched statements that the opposing political parties have made or actions they have carried out and included them in a basic poster that uses the colours and typefaces of the related parties.

Bold, Colourful, Strong Identity Exploration

When looking back at my original inspiration of American style campaigns I thought it would be beneficial to create some designs in this style.

Colour exploration.
Final chosen colour palette.

I felt inspired by the colours used by the suffragette’s and the meaning behind the colours feels relevant to the Green Party. Purple meaning loyalty, green (asides from the obvious connection) means hope and white means purity and moral virtue (Blakemore, 2021) which is questionable from a lot of politicians.

Shape exploration.

When exploring shapes for the design I created a soft rounded cross to represent the cross in a ballot box and then continued to experiment in creating other fun shapes that have meanings that represent the Green Party.

Experimentation of colourful, bold posters.

At this point in the project, it was a good idea to get some user feedback which is included in the next post.

References

Blakemore, E. (2021) Why suffragists wore white, and more feminist symbols decoded. https://www.nationalgeographic.com/history/article/decoding-symbols-womens-suffrage-movement [Accessed 4 May 2026].

Doherty, N. (2019) White electric windmill. https://unsplash.com/photos/white-electic-windmill-pONBhDyOFoM [Accessed 18 Apr 2026].

Elliot, B. (2021) An aerial view of a city with lots of houses. https://unsplash.com/photos/an-aerial-view-of-a-city-with-lots-of-houses-xofT9R1QkPk [Accessed 15 Apr 2026].

Gyamfi, P. (2020) Text. https://unsplash.com/photos/text-xVRIFWOBK3U [Accessed 18 Apr 2026].

Jones, L. (2020) Woman in blue and white polo shirt standing on yellow flower field during daytime. https://unsplash.com/photos/woman-in-blue-and-white-polo-shirt-standing-on-yellow-flower-field-during-daytime-CEFYNiM9xLk [Accessed 21 Apr 2026].

Lee, M. (2020) School. https://unsplash.com/photos/white-table-with-black-chairs-PC91Jm1DlWA [Accessed 14 Apr 2026].

Mason, R. (2014) What Nigel Farage really thinks – video. The Guardian, Internet edition. 12 November. https://www.theguardian.com/politics/video/2014/nov/12/what-nigel-farage-really-thinks-ukip-video [Accessed 26 Apr 2026].

Mendonça, S. & Elgueta, A. (2025) Affordable housing quota for London falls to 20%. https://www.bbc.co.uk/news/articles/cdrzgxj37d5o#:~:text=The%20government%20and%20the%20mayor,developers%20and%20build%20more%20houses [Accessed 26 Apr 2026].

Objio, S. J. (2020) White and gray floral texture. https://unsplash.com/photos/white-and-gray-floral-textile-XFWiZTa2Ub0 [Accessed 14 Apr 2026].

Quilia (2017) School. https://unsplash.com/s/photos/school [Accessed 18 Apr 2026].

Taylor, I. (2021) Yellow and white van on road during daytime. https://unsplash.com/photos/yellow-and-white-van-on-road-during-daytime-4hWvAJP8ofM [Accessed 18 Apr 2026].

Vimare, T. (2016) Body of water under blue and white sky at daytime. https://unsplash.com/photos/body-of-water-under-blue-and-white-sky-at-daytime-IZ01rjX0XQA [Accessed 18 Apr 2026].

Wittekopf, H. (2024) Hospital waiting room. https://unsplash.com/photos/a-row-of-white-chairs-sitting-in-front-of-a-window-9o-bXyP33LI [Accessed 18 Apr 2026].