Task 3 – Collaborative workshop

This post will include collaborative work carried out by my colleague, Ivana and myself. We will be responding to the brief “How can graphic design highlight the benefits of the outdoors and fresh air, and encourage positive societal change in an age influenced by digital technology?”

We first had to choose a target audience for this project, whilst I leant towards an older audience of 50+, Ivana immediately had inspiration and ideas for focusing on 14-29. We made the choice for this lower target audience and started to research and find information which was included on a Figma board, screenshots of this can be seen below.

Screenshot of shared initial thoughts on the brief.
Screenshots of articles I found that give data and figures on how screen time and how spending time outdoors effects peoples mental health.
Screenshot of my mood board with current designs on the subject that I felt matched the target audience and thoughts this provoked.
Screenshot of colour, typography and style that felt suitable for the target audience.

Here are a few quick (made in 5 minutes each) posters I have created based on the brief:

Quick type and image posters created using Adobe and imagery found on Unsplash.

Moving forward we will be working on creating a poster together to demonstrate our teamwork.

Write a 300-word reflective review of this collaborative task on your blog, evidencing teamworking, design thinking, and visual decision-making.