This post will include my 10 minute presentation showcasing my negotiated project, along with the brand guidelines and a few mock ups created for Just.
References
Ballantyne, L. (2016) Creating a brand identity: a guide for designers. Laurence King Publishing Limited.
Calligraphr (2026) Build a font. https://www.calligraphr.com/en/ [Accessed 19th Jan 2026].
Dribbble (2026) Azie MelasariPiznekbrand guidelines. https://dribbble.com/shots/25441438-Piznek-Brand-Guidelines-Pizza [Accessed 18 Feb 2026].
Gov.uk (2026) Food labelling and packaging guidance. https://www.gov.uk/food-labelling-and-packaging/ingredients-list [Accessed 2 Mar 2026].
Gov.uk (2026) Food standards labelling durability and composition. https://www.gov.uk/guidance/food-standards-labelling-durability-and-composition [Accessed 2 Mar 2026].
Mr Mockup (2026) Packaging, shop signage and hoarding mock ups. https://mrmockup.com/ [Accessed 2 Mar 2026].
Ocado (2026) Bread. https://www.ocado.com/categories/bakery/bread/ef410c15-6d58-4c72-9ba5-cf0f5481a388 [Accessed 2 Feb 2026].
Pinterest (2026) Final project mood board. https://uk.pinterest.com/hollypepper38/final-project/ [Accessed 22 Jan 2026].
Sainsbury’s (2026) Bread. https://www.sainsburys.co.uk/gol-ui/groceries/bakery/bread/c:1018785 [Accessed 2 Feb 2026].
Steenis, N., D., Van Herpen, E., Van Der Lans, I., A., Ligthart, T., N. & Van Trijp, H., C., M. (2017) Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations. Journal of Cleaner Production, 162, 286-298. https://doi-org.hull.idm.oclc.org/10.1016/j.jclepro.2017.06.036
Unsplash (2026) Various images of bread, croissants and flat bread. https://unsplash.com/photos [Accessed 9 Feb 2026].