Festival Design Style Guide (PDF) When designing the new branding, primary research was carried out to identify users perceived opinions of colour and typography in relation to Leeds Festival and rock and indie music. Based off this information I created a first draft of the colour palette, typographical options and logos which can be seen in a previous post. I later concluded that the typography in the initial logo was very similar to the current Leeds Festival typography and made the decision to change this. The style guidelines shown below include information a design team would require to create content for Leeds Festival. Below is a quick rundown of the reasons for the pages included in the ‘Style Guidelines’: A mission statement was included to ensure that the reader would be aware of the purpose and goals of Leeds Festival. The various logos were important to include along with the correct sizing and the scenarios in which the different types of logos would be used. The colour palette was included however, unlike other style guidelines these were not split into primary and secondary and neutral palettes, this was due to the colours being equally important. The names for the colours are based on names of locations within Leeds. Typography is very important when considering a brands identity, within the style guidelines two typefaces were included and each have an array of font styles, the use of these font styles are explained within the style guidelines, however they do offer the user a little creative freedom whilst giving them boundaries. The typography pages were also used to demonstrate the readability of the typeface in different colours and on contrasting coloured backgrounds. The illustrations are used throughout the website and app. These were pulled from the logo design and as explained within the style guidelines can be used to bring the Leeds Festival branding into all designs. The call to actions and layout structures relates to the website and app. The margin added to the bottom and top of the app ensures nothing is placed here which will allow people functionality on their mobile phone. Artist imagery and social media pages were included to ensure there is a brand style to follow and make sure that all artist imagery and artist posts are following a style. The new branding for Leeds Festival is bright, colourful, vibrant and showcases a new vibe which embraces the new music genres now included in the festival, whilst still using the colour ways and bold typography of a rock/indie festival. This branding celebrates the diversity of Leeds Festival’s music. Design keeps the user engaged, meaning aesthetically pleasing designs are more important for users. Narrated video running through your High Fidelity interactive Figma website design and how this addresses the UX and UI needs for this assignment. Narrated video running through your High Fidelity interactive Figma app design and how this addresses the UX and UI needs for this assignment based on your research and requirements analysis. References Ticketmaster (2019) State of Play: Festivals UK. Available online: https://business.ticketmaster.co.uk/wp-content/uploads/2019/10/State-of-Play-Festivals-UK-2019.pdf [Accessed 5/3/2024]. Imagery Esteve, A. (2024) People sat down at a festival. Available online: https://unsplash.com/s/photos/festival [Accessed 6/7/2024]. Heimplatz, P. (2024) Confetti at a festival. Available online: https://unsplash.com/s/photos/festival [Accessed 6/5/2024]. Hermann, P. (2018) Tents on flat ground. Available online: https://unsplash.com/photos/tents-on-flat-ground-XJuhZqEE4Go[Accessed 6/5/2024]. Luhaers, K. (2024) Person at festival. Available online: https://unsplash.com/s/photos/festival [Accessed 3/5/2024]. Masri, J. (2024) People on shoulders at festival. Available online: https://unsplash.com/s/photos/festival [Accessed 4/5/2024]. Seiler, K. (2019) Man in white top sitting in front of drum kit at concert.Available online: https://unsplash.com/photos/man-wearing-white-top-sitting-in-front-of-drum-kit-on-concert-Ex8BVJwWPDw [Accessed 3/5/2024]. Thompson, J. (2024) Person on shoulders at festival. Available online: https://unsplash.com/s/photos/festival [Accessed 3/5/2024]. Wang, S. (2019) Man inside food stall. Available online: https://unsplash.com/photos/man-inside-food-stall-ye5T5R0G-GA[Accessed 6/7/2024]. Wouters, L. (2024) Rock festival. Available online: https://unsplash.com/s/photos/festival [Accessed 3/5/2024]. Inspiration Boom Town Festival (2024) Boom town information page. Available online: https://www.boomtownfair.co.uk/info [Accessed 4/5/2024]. Wide Awake Festival, courtesy of NME (2022) Wide awake line up poster. Available online: https://www.nme.com/news/music/primal-scream-and-bicep-to-headline-wide-awake-festival-2022-lineup-tickets-3112747[Accessed 3/5/2024]. Quote Leeds Festival (2024) Leeds festival information pages and ticket information. Available online: https://www.leedsfestival.com/[Accessed 3/5/2024].