Post 4

This post will follow on from post 3 by continuing to develop the design elements such as typography and logos and recognise how these will affect User Experience (UX) and User Interface (UI).

Typography

Firstly, typographical options will be reviewed, a question related to typography was also included in the user feedback research mentioned throughout blog posts 1-3, please see below the question along with the responses:

Each of the fonts were chosen at least once, however Lulo One Bold took the lead.

Taking a closer look at the fonts chosen for the survey:

Lulo One Bold – a sans serif, bold, clear to read font. This font would be suitable for a rock festival.

Trade Gothic Next LT Pro Bold – a basic, sans serif font with close kerning. This font would be suitable for body text as it is slightly more corporate and would be clear to read at a smaller size.

Strenuous Black – a sans serif font, with a very modern feel. The sweepy lines on the curved letters give a fun vibe to this font, making it a suitable font for music festival branding.

Macula Shaded – a bold, 3D, serif font. This font has a medieval carnival feel with a modern twist (literally). This font would also be suitable for festival branding and may stand out from the competitors due to its unusual twisting effect. The results from the survey showed ‘Lulo One Bold’ gained the majority of votes however, to better understand how each of the options would look the below typography mood board was created using the colour palette discussed in ‘Post 3’:

 A typography mood board was created using Adobe Illustrator to assist with further user research.

In summary, whilst ‘Lulo Bold One’ would be suitable for a rock festival, the use of the vibrant colour palette has given this classic bold font a new sense of playfulness and could represent the increased genres of music now included in the Leeds Festivals line up.

‘Strenuous Bl-Regular’ embodies a modern festival branding well however, when incorporating the chosen colour palette, it may lead users to understand the festival as a dance festival. This can be researched further by collecting additional user feedback.

‘Macula Shaded’ looks modern, bold and has a festival feel, however in the chosen colours may be difficult to read for users with vision impairments.

The additional fonts included in the mood board are options for the menu/body text. Due to these being used for most of the text on the website it is important that these are clear to read, as a result it would be sensible to keep these black. As a test these were placed on the varying colour options to test the readability.

Logo

Due to Leeds Festival being the highest attended music festival in the North of England based on statistics from Consultancy.uk (2017), my immediate thoughts for the logo were to include an icon linked to location. However, as shown below the current branding already includes the North England representation and other UK music festivals have also included arrows as part of their branding meaning that a different direction should be taken for the new Leeds Festival branding to be distinctive amongst competitors.

These images were screenshot from various websites referenced in the referencing section.

Inspiration was found when reading The History of Graphic Design (Muller & Wiedemann, 2023) which included a piece created by Yusaku Kamekura (1986) shown below, this design led to the below ideas sketched in a notebook.

Image sourced on website referenced in referencing section at the bottom.

This poster inspired thoughts of stage lights, music tent stripes and rays of sun light all points that relate to a music festival held in summer. In addition, the use of colour gave thoughts of long strands of confetti which often explode from cannons at the end of a festival set. These ideas led to the below possible logos:

First drafts of potential logos created using Adobe Illustrator.

The next step in developing the branding is to collect further user feedback, this will assist in testing the brandings readability and the connection to Leeds Festival.

References

Consultancy.uk (2017) Top 10 largest music festivals in the UK. Available online: https://www.consultancy.uk/news/13576/top-10-largest-music-festivals-in-the-uk [Accessed 27/3/2024].

Muller, J. & Wiedemann, J. (2023) The history of graphic design, 40th edition. Koln: TASCHEN.

Imagery References

Reading Festival (2018) Style guide. Available online: https://www.readingfestival.com/styleguide/ [Accessed 22/3/2024].

All Points East Festival (2024) Home page. Available online: https://www.allpointseastfestival.com/ [Accessed 27/3/2024].

Tramlines Festival (2024) Home page. Available online: https://tramlines.org.uk/ [Accessed 27/3/2024].

50 Watts (2024) Space Teriyaki 7. Available online: https://50watts.com/Space-Teriyaki-7 [Accessed 28/3/2024].