Within this post I will be exploring campaigns that have been implemented in a similar sector to eDecks and analysing why they worked. I will also discuss the inspirations for my designs for this project.
Inspiration
When meeting with the groups I brought a couple of campaign ideas to them. I had noticed during the research phase the success of B & Q’s YouTube channel. I know from experience that when carrying out a DIY project the customer will often turn to the internet/YouTube to learn ‘How to’. B&Q’s channel is full of useful videos on how to use their products and tips on encouraging wildlife to visit your garden.
eDecks have a lot of content within their blog that could be transferred to their YouTube channel to reach a wider audience and increase cross promotion which was mentioned as a ‘want’ by Ash from eDecks. I considered alternative ways in which eDecks could lead users to their YouTube channel and suggested that A5 flyers be included within products that lead to ‘How to’ videos on eDecks YouTube. This idea will be discussed more within the presentation in Post 5.
Campaigns
When looking for builder’s merchants/wood merchants marketing campaigns this Lords Builders Merchants campaign by The Think Tank (2025) stood out from the rest.
There are multiple reasons why these three designs and this campaign stood out as successful:
- Firstly, the use of bold typography to allow for easy readability is extremely important for both billboards and public transport advertisements. This allows for the message to be quickly understood immediately whilst people are on the move.
- The imagery is simple, the designer has made use of one product image that relates to the pun within the small amount of text and hasn’t overloaded the designs with information.
- The clever use of puns. The target audience for this builder’s merchant’s industry will likely respond well to puns, in particular the “we like the sand of that” pun plays on the traditional Cockney London accent so specifically relates to the area that it is advertising in.
- Providing branded sandwich bags to local sandwich shops is a genius move, that was put in place to “catch tradespeople on their lunchbreak” (The Think Tank, 2025).
When thinking of an integrated marketing campaign (IMC) The Think Tank’s creative ideas are inspiring. Unfortunately, I had not viewed the campaign prior to creating the designs for this project. I did include my own creative thinking to ensure the marketing groups IMC linked to the given brief by eDecks.
References
YouTube (2025) B & Q. https://www.youtube.com/@bandq [Accessed 20 Mar 2025].
Dorsthorst, J. T. (2025) BeHance A5 flyer. https://www.behance.net/gallery/40412863/A5-flyer-Thank-you-for-you-order [Accessed 22 Mar 2025].
Think Tank (2025) Lords builders merchant’s campaign. https://www.thinktank.org.uk/work/lords-nailed-it-pun-derful-ooh-ads-for-lords-builders-merchants/ [Accessed 16 Apr 2025].